The role of a travel agent is to act as an intermediary between producers and consumers of tourism services. Suppliers in the tourism sector, such as airlines, tourism transport, tour operators, hotels, etc., with the travel agent for distribution of its services. Tourists also enjoy the services of travel agencies to purchase services from suppliers. This does not mean that agencies follow the strategies of the major suppliers for marketing purposes.Need limestone its strategy to promote itself.
Agencies try to add services for the products of the main players. They go their own market research with the target market. You have to decide on discounts or service charges, and their product mix to complete as possible, and sales strategies and advertising.
Understanding the market
A travel agent is the decision to adopt the target market. Potential marketbe correctly segmented. This segmentation can be based on the reason for their journey or of their budget. Timing of choices of travel and services required by the customer, could also be the basis for segmentation. A customer may request services such as package tours, travel tips, pre-sales, manage travel documents (visas, passports, etc.), airport transfers, hotel reservations, etc.
Product Design
Activities of travel agents is more or less limited toSole proprietorships or companies. Most companies are at the level of small size. A travel agent has to decide the target market to determine customer requirements and develop ideas for a product. Was also doing the business analysis, the cost of the examination to estimate future revenue and profit potential.
A travel agent would produce or market-based approach in this area. One could point out about products and services of the tourist offer, regardless of the customerNeeds. However, in a multi-player market, this approach does not work. A market approach is always better for an agency. You must consider the needs of customers and consequently the design of its products. Market survey to be conducted to understand customer needs and to obtain information on the practices of other agencies. Only when a manager knows the needs of the market, may take a decision on the design of the products of the company. For example, services for walk-in customers were ablebe different from those offered to regular customers.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น